Selling equipment privately – risk and liability included

The man is checking the CAT heavy equipment.

When it’s time to sell equipment, private sale is often the first, or “go to” choice for many people. If all goes well, the selling process can be quick and painless, and the seller gets the price they want. Unfortunately, that scenario is usually the exception, not the rule. With so many moving parts in the sales process – from listing your equipment to dealing with potential buyers – it can easily get derailed. But regardless of whether the selling experience is a smooth ride or a bumpy road, the real risks remain. Here are some to keep in mind:

Time risk – the clock is ticking

Often sellers are in a time crunch. It could be self-imposed or external – there are jobs coming up, a location move, money is needed elsewhere in your business, or the bank is waiting on payments. Either way, sellers can find themselves facing a ticking clock and risk running it down without selling, as there’s no guarantee of a sale date when selling privately. You’re at the mercy of the markets and buyers, and if money is still owed on your machines, the bank’s deadlines for loan or financing repayments.

Personal liability – the blame game

One risk of private sale that’s often overlooked revolves around liability. If your equipment is on your property, and in the process of inspecting and testing it out a potential buyer injures themselves, someone else or someone else’s property, you could be held liable. In the best case scenario, most businesses would have insurance to cover something like that, but regardless, dealing with an insurance company is likely a headache and hassle you don’t need. And in the worst case, someone could decide to pursue an injury or property claim against you through legal channels.

How to sell heavy equipment

One way to avoid this risk is to sell through a company who offers storage on their property. Ritchie Bros. Auctioneers equipment yards are secure and staffed, and there’s no charge for pre-sale storage. The other route is to make sure there’s enough info, photos and/or video online so potential buyers don’t have to inspect your machine in person.

How to sell heavy equipment

Financial risk – deal collapses and bouncing checks

The biggest risk in selling privately, of course, is the financial one – specifically the risk of not getting paid. This can simply take the form of a buyer backing out at the last moment or disappearing altogether before the deal is closed. The more serious risk is the actual transaction going awry, and after the equipment’s changed hands, the money doesn’t. And with heavy equipment worth significant amounts of money, it’s doubtful you’ll be able to ask for a cash payment to avoid bouncing cheques or fraud of some sort.

Marketplace-E, the better alternative to selling privately

Compared to private listing sites, Marketplace-E offers a no-hassle selling experience with a combination of expert price guidance, comprehensive marketing, secure transactions, and professional online listing management. Here’s how it can help you:

Faster

Marketplace-E sellers get optimized Price Guidance that helps you sell faster using industry-leading data.

Easier

You don’t have to do any marketing. Sit back and leave the selling to the experts, focused on finding buyers and getting you the best results. They also handle the invoicing, lien searches, payout coordination, sales documentation, escrow services and taxation. 

Safer

Your transactions are secure and information protected online for a de-risked selling experience. The transactions and payments are handled for you, so you can be sure you’ll get your money.

Plus, Marketplace-E online inspection reports – backed by IronClad Assurance – deliver a faster sale by providing buyer confidence. IronClad Inspection reports offer:

  • Standardized listings with key info buyers count on 
  • No in-person buyer inspections required
  • Protection from future liabilities
  • Guaranteed by Ritchie Bros – not by you – and we handle any disputes  

Find out today how you can get a faster, safer, and easier selling experience.

See also
From Winter Roads to Retirement: How R. French Transport Sold Its Fleet from Home in Arcola, SK 
Equipment for sale View all
2016 Kenworth T800 T/A Sleeper Truck Tractor2016 Kenworth T800 T/A Sleeper Truck TractorLake Worth, TX TodayView listing2026 KJ K0208 Concrete Forms2026 KJ K0208 Concrete FormsLake Worth, TX TodayView listing2017 Hino 195 Van Truck2017 Hino 195 Van TruckLake Worth, TX TodayView listing2026 PABREAK RP280 Skid Steer Rock Picker2026 PABREAK RP280 Skid Steer Rock PickerLake Worth, TX TodayView listing2026 Kit Containers Misc. Construction Materials2026 Kit Containers Misc. Construction MaterialsLake Worth, TX TodayView listing2016 Peterbilt 567 T/A Day Cab Truck Tractor2016 Peterbilt 567 T/A Day Cab Truck TractorLake Worth, TX TodayView listingAll-Star Skid Steer GrappleAll-Star Skid Steer GrappleLake Worth, TX TodayView listing2018 Skyjack SJ1044 TH Telehandler2018 Skyjack SJ1044 TH TelehandlerLake Worth, TX TodayView listing2017 Travis S/97 End Dump Trailer2017 Travis S/97 End Dump TrailerLake Worth, TX TodayView listing2026 ARTEER SS-72W Skid Steer Sweeper2026 ARTEER SS-72W Skid Steer SweeperLake Worth, TX TodayView listing2026 KJ K2545G Storage Building2026 KJ K2545G Storage BuildingLake Worth, TX TodayView listing2026 ARTEER HLP-78W Skid Steer Landplane2026 ARTEER HLP-78W Skid Steer LandplaneMead, CO 7 daysView listing1975 Utility VS2RS Van Trailer1975 Utility VS2RS Van TrailerMead, CO 7 daysView listing2026 SDLOOL SL-LM1000Q Lawn Mower2026 SDLOOL SL-LM1000Q Lawn MowerMead, CO 7 daysView listing2026 STARVOX HCR-110 Jumping Jack Tamper2026 STARVOX HCR-110 Jumping Jack TamperMead, CO 7 daysView listing2026 KJ K2250 Traffic Cones2026 KJ K2250 Traffic ConesNewnan, GA 8 daysView listing2022 International HX520 T/A Day Cab Truck Tractor2022 International HX520 T/A Day Cab Truck TractorNewnan, GA 8 daysView listing2023 Bomag BMP 8500 Trench Compactor2023 Bomag BMP 8500 Trench CompactorNewnan, GA 8 daysView listing2022 Bobcat T740 Compact Track Loader2022 Bobcat T740 Compact Track LoaderNewnan, GA 8 daysView listing2026 Mower King TAS-81 Rotary Tiller2026 Mower King TAS-81 Rotary TillerNewnan, GA 8 daysView listing2026 SKLP SK-14BL Driveway Gate2026 SKLP SK-14BL Driveway GateNorth East, MD 14 daysView listing2018 Takeuchi TL12R2 Compact Track Loader2018 Takeuchi TL12R2 Compact Track LoaderNorth East, MD 14 daysView listing2026 CFG H13R Mini Excavator: <6.6t2026 CFG H13R Mini Excavator: <6.6tNorth East, MD 14 daysView listing2008 Cat 420E Backhoe Loader2008 Cat 420E Backhoe LoaderChehalis, WA 15 daysView listing2026 AGT YC-26G Portable Sawmill2026 AGT YC-26G Portable SawmillPerris, CA 21 daysView listing