Rouse Sales – the essential companion to buying and selling used equipment

Rouse Services is the industry leader in construction equipment insights, benchmarks, and values. Rouse expertise spans a wide range of construction assets, from earthmoving and aerial to material handling, cranes, and general rental. Insights are built using real transaction data generated by real market participants, resulting in the industry’s most accurate intelligence about the latest equipment market. Rouse insights sit at the cornerstone of its three primary solutions: Analytics, Appraisals, and Sales.

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Rouse Sales helps fleet owners make better buying and selling decisions on their used equipment. Whether you’re a dealer, a rental company, or a contractor, you can rely on Rouse Sales to help you understand the true market value of your used machines. Rouse equipment values are available for the three primary channels of sale—Retail, Wholesale, and Auction—and include asset-specific adjustments that account for each machine’s unique characteristics, including location, usage, and configuration.

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Rouse values and insights are available in the Rouse Fleet Manager, a proprietary cloud-based fleet management solution. With Rouse Fleet Manager, you can instantly access your entire inventory of equipment and see the latest market values for each asset. Stop wasting hours of time entering, cleaning, and wrangling data, as the Rouse Fleet Manager is powered by an automated data connection with your fleet management software, so no manual data entry is required.

The Rouse values—Retail, Wholesale, and Auction—are an estimate of a machine’s expected sale price. Anyone can find listings information online, but list prices are inherently unreliable and rarely reflect a machine’s actual sale price. Rouse customers rely on the Rouse values to understand true value—the price point at which a machine actually transacts.

Equipment for saleSponsored2026 STARVOX SV-480 Compact Track LoaderLake Worth, TX TomorrowView listing

Rouse values are updated each month using the industry’s largest and most reliable dataset of actual invoiced transactions. Their team of analysts and data scientists use powerful statistical and machine-learning techniques to dial in values on more than 75,000 different makes and models.

Looking to ramp up your private sales efforts? The Rouse Fleet Manager easily extends to include additional remarketing tools, including storing and sharing photos, building quotes, and generating leads on your very own white label listings website. You can streamline your operations by efficiently managing your entire remarketing program, all from one central hub.

“Today’s equipment markets are constantly changing, and frankly it’s difficult to keep up,” said Doug Rusch, Managing Director of Rouse Sales. “Our customers need access to the latest, most accurate valuation data available to help them make better decisions. Today, people don’t just want things faster, they want them instantly. With Rouse Sales, our customers get updated data every single day, so they can focus on what they do best: running their businesses and taking care of their customers.”

The Rouse Values Lookup Tool

Looking to value a trade, or add a used machine to your fleet? The Rouse Values Lookup Tool enables you to access the latest values and insights on machines, including items not in your inventory. 

Search for any of the 75,000 different models Rouse tracks, and then tailor your valuation for the machine’s model year, hours, location, and configuration. Drill into value forecasts, trends, and sales volumes, and review the latest auction data. 

Equipment for saleSponsored2026 SDLOOL SL380R Compact Track LoaderMead, CO 8 daysView listing

The Rouse Values Lookup Tool is available as a monthly subscription, with no data integration required. To learn more, visit Rouse at rouseservices.com/solutions/sales/

See also

From Winter Roads to Retirement: How R. French Transport Sold Its Fleet from Home in Arcola, SK