Beyond the Bids: What drives market results with Jake Lawson

The current market offers a premier opportunity for equipment sellers due to a rare “harmony” between supply and demand. Driven by the rising costs of new machinery, used equipment prices remain exceptionally strong, making it an ideal time for fleet realignment.

In our “Beyond the Bids” video below, Jake Lawson, President of North American Sales, gives a true industry-insider perspective on how customers are responding to these current market conditions and how Ritchie Bros. is poised to deliver for them.  

Watch the full interview with Jake and explore our upcoming auctions to see where you can buy or sell in the year ahead.

Equipment for saleSponsored2026 Warrior WBRC12-1620-1 Excavator RakePhoenix, AZ 3 daysView listing

See also

Beyond the Bids: Building the most liquid marketplace in the world