Ritchie Bros. marks 30 years in Australia with live auction in Geelong

Ritchie Bros. is proudly celebrating three decades of auctions in Australia with a Live National Unreserved End-of-the-Financial-Year Auction in Geelong, bringing back the live auction format for one time only.

Taking place June 18–20, this exciting event will feature a premium selection of equipment, offering buyers an exclusive opportunity to access top-tier assets in a dynamic and competitive environment.

“For this special occasion, we are excited to bring back the live auction experience while seamlessly integrating it with the power of digital innovation. We remain committed to serving our customers and ensuring an exceptional experience at every auction,” said Dom McGlinchey, APAC Sales Director at Ritchie Bros.

Some early consignments have already been committed, including significant earthmoving equipment and transport packages, featuring late-model Kenworths. Buyers will be able to inspect the assets located in the eight Australian yards and also online.

Three decades of growth and innovation

Ritchie Bros. has played a pivotal role in the Australian equipment industry, facilitating billions in asset sales and revolutionising how businesses buy and sell heavy equipment.

From its first yard in Wacol in 1996, the company has grown to operate eight locations across the country – Yatala, Geelong, Perth, Dubbo, Mittagong, Adelaide, and Newcastle – along with a site in New Zealand (Drury).

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From only a small group at its inception, Ritchie Bros. in Australia has evolved to over 100 experts across inspection, sales, marketing, logistics, title management, and customer support, all dedicated to delivering outstanding service every step of the way. 

The return of a live auction celebrates the company’s legacy while continuing to embrace digital innovation.

“As we mark 30 years in Australia, we take pride in the strong relationships we’ve built and the trust of our customers,” said Ghislaine Duijmelings — General Manager, APAC & EMEA at Ritchie Bros. “This special event in Geelong celebrates our past while setting the stage for our future, as we continue evolving and leveraging technology to better serve the industry”.

A legacy of record-breaking auctions

Over the years, Ritchie Bros. has helped thousands of businesses and individuals acquire and sell equipment with confidence.

“Our growth over the past three decades reflects our unwavering dedication to delivering a world-class marketplace, driven by solutions that prioritise our customers,” said Finlay Massey, Vice President of Global Sourcing at Ritchie Bros. “In 2024 alone, we sold over 15,494 lots in Australia, further solidifying our role as a trusted leader in the equipment industry. We are dedicated to continuing to meet the changing needs of our customers.”

Join us on June 18-20

The Live National Unreserved EOFY Auction in Geelong on June 18–20 promises to be an unforgettable event, reinforcing Ritchie Bros.’ leadership in the Australian equipment industry and demonstrating its continued commitment to innovation and excellence.

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This is a fantastic opportunity for sellers to leverage a massive buyer audience – both online and LIVE – in what is expected to be a historic sale in Australia. 

See also

Trust is the currency of the used equipment market — and the numbers prove it