{"id":1086,"date":"2023-06-27T15:53:39","date_gmt":"2023-06-27T14:53:39","guid":{"rendered":"https:\/\/blog.rbauction.co.uk\/?p=1086"},"modified":"2023-07-03T09:39:21","modified_gmt":"2023-07-03T08:39:21","slug":"four-ways-to-effectively-sell-machinery-in-2023","status":"publish","type":"post","link":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/","title":{"rendered":"Four ways to effectively sell machinery in 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>As a machinery manager or business owner, you\u2019ll find yourself in situations from time to time where you need to sell one or more assets. The trick to making great selling decisions is to look at three key factors: effort, timing and returns. Thankfully, nowadays, there are plenty of options available to help you sell machinery. And each has its pros and cons.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps Ritchie Bros. is best known for its exciting auctions, but did you know we actually help our customers (tens of thousands every year!) sell in different ways? The good news is that there is an optimal selling solution for each situation. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1 Sell machinery by yourself<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some businesses that sell machinery regularly need full control over the selling process. They handle incoming buyer enquiries by themselves, negotiate with potential buyers, and take care of the transaction\u2019s paperwork. Classified ad listing websites like\u00a0Mascus\u00a0can be a great fit for you. They attract large amounts of potential buyers, and it\u2019s super easy to get started. You can create an account and start listing machinery immediately. Simply create a new ad, upload photos and videos, write a description, and publish your ad! Being available in 38 languages and with 28 offices worldwide, Mascus gives you access to a broad audience for the best possible deal.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background\" style=\"background-color:#f0f0f0\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>Easy to list and open 24\/7<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>You have full control over the selling price and process<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>Low cost<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">&#8211; <\/span><\/td><td>Uncertain how long it takes to sell the equipment<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">&#8211;<\/span><\/td><td>You&#8217;ll have to do all the work<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">&#8211;<\/span><\/td><td>Buyers might not speak your language, which can be challenging<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.mascus.co.uk\/\" style=\"background-color:#e87511\"><strong>Start selling on Mascus today<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#2 Sell your machinery with assistance (and a minimum price)<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">If you don\u2019t have the time to be involved in the selling process and\/or don\u2019t have enough expertise for a successful sale, outsourcing the sale of your machinery can be an interesting option. At Ritchie Bros., we offer this service with Marketplace-E. You can set a minimum price and choose if you want to sell from your own location or one of our secured yards. Selling on Marketplace-E means we take care of the inspection, listing, buyer enquiries, negotiations, paperwork and payment. Our team of Marketplace-E Specialists is on top of it, and we use highly advanced advertising programs that target qualified buyers from the international market.\u00a0<a href=\"https:\/\/blog.ritchiebros.com\/uk\/revolutionising-heavy-machinery-sales-with-marketplace-e\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read about how Marketplace-E has successfully helped our customers<\/a>\u00a0sell.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background\" style=\"background-color:#f0f0f0\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>Minimal effort for you. Our experts guide you and negotiate on your behalf.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>You can set a minium price and control the price<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>Professional advertising and international buyers<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">&#8211;<\/span><\/td><td>It can take some time to close the deal (depending on the item)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">&#8211;<\/span><\/td><td>You pay a commission fee which is higher than a classified ad fee<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.rbauction.com\/selling\/sell-now3\" style=\"background-color:#e87511\"><strong>Start selling with us today<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Discover the advantages of selling through our Marketplace-E\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/q3XbpIwfl1A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Sell machinery at an auction  <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you want to have certainty that your machinery will be sold at a particular time? Then selling at an auction might be the best option for you. Especially&nbsp;<em>unreserved<\/em>&nbsp;(or&nbsp;<em>no reserve)<\/em>&nbsp;auctions, like the ones we conduct at Ritchie Bros., attract a lot of bidders that compete against each other for each item. Because there are no minimum bids or reserve prices, the items always sell to the highest bidders. This way of selling and buying has become quite popular in the machinery industry over recent years, with&nbsp;<a href=\"https:\/\/blog.ritchiebros.com\/uk\/infographic-ritchie-bros-in-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">hundreds of thousands of people placing bids and purchasing machines every year<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background\" style=\"background-color:#f0f0f0\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>Your machinery is guaranteed to sell on auction day. You get paid within 21 days.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>International buyers that can easily join from any country or device<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>Your equipment is sold from a secured Ritchie Bros. yard<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">&#8211;<\/span><\/td><td>You have no control over price: the selling price is determined only by competing bidders<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">&#8211;<\/span><\/td><td>You pay a commission fee which is higher than a classified ad fee<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.rbauction.com\/selling\/sell-now3\" style=\"background-color:#e87511\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Start selling with us today<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/2023\/06\/Caorso_Yard-1024x576.jpg\" alt=\"\" class=\"wp-image-2717\" width=\"840\" height=\"472\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Sell your machinery directly to Ritchie Bros.  <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that, in some cases, Ritchie Bros. can buy machines directly from you? For specific machinery types and situations, we offer the possibility of a direct purchase agreement. This is how it works: we inspect the machines, estimate the value and make you an offer. Once we agree on a price, we pay you immediately \u2013 and you don\u2019t have to worry about anything else. A mutually convenient agreement, just like that.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background\" style=\"background-color:#f0f0f0\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>No hassle<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">+<\/span><\/td><td>Quick cash<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span style=\"color: #e87511\" class=\"stk-highlight\">&#8211;<\/span><\/td><td>You could potentially get higher returns by taking the time to sell it yourself<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Take the next step<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you&#8217;ve seen the possible selling options with us, which one appeals most to you? Don&#8217;t worry &#8211; you don&#8217;t have to decide now. Our representatives would like to listen to your situation, learn about your business and provide you with a tailored advice. The next step? Hit the button below and fill out the form. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.rbauction.com\/selling\/sell-now3\" style=\"background-color:#e87511\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Start selling with us today<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Want to learn more?&nbsp;<\/strong><\/strong>Many other business owners and machinery managers, just like you, have chosen our selling channels over the last 65 years!&nbsp;<a href=\"https:\/\/blog.ritchiebros.com\/uk\/category\/meet-our-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find some of their stories here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a machinery manager or business owner, you\u2019ll find yourself in situations where you need to sell machinery. Thankfully, there are plenty of options available to help you sell. In this article, we walk you through the pros and cons of each. <\/p>\n","protected":false},"author":23,"featured_media":1089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-for-sellers"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Know what\u2019s possible with Ritchie Bros.? This September, it gets even bigger. Super September brings high-impact global auctions that deliver real results.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"sandra\"\/>\n\t<meta name=\"google-site-verification\" content=\"iD3aQY02J6wXN-zkjDnVahMegNd-67XXx1tsj1t5Vw4\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\n\t\t<meta name=\"google-site-verification\" content=\"iD3aQY02J6wXN-zkjDnVahMegNd-67XXx1tsj1t5Vw4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ritchie Bros UK - Ritchie Bros. blog gives you insights, news, tips and more from the heavy equipment world!\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Four ways to effectively sell machinery in 2023 - Ritchie Bros UK\" \/>\n\t\t<meta property=\"og:description\" content=\"Know what\u2019s possible with Ritchie Bros.? This September, it gets even bigger. Super September brings high-impact global auctions that deliver real results.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-06-27T14:53:39+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-07-03T08:39:21+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Four ways to effectively sell machinery in 2023 - Ritchie Bros UK\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Know what\u2019s possible with Ritchie Bros.? This September, it gets even bigger. Super September brings high-impact global auctions that deliver real results.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2021\/10\/logo.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#blogposting\",\"name\":\"Four ways to effectively sell machinery in 2023 - Ritchie Bros UK\",\"headline\":\"Four ways to effectively sell machinery in 2023\",\"author\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/author\\\/sandra\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.ritchiebros.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/06\\\/Featuredimage-Sold.jpg\",\"width\":1200,\"height\":628,\"caption\":\"sell machinery\"},\"datePublished\":\"2023-06-27T15:53:39+01:00\",\"dateModified\":\"2023-07-03T09:39:21+01:00\",\"inLanguage\":\"en-GB\",\"commentCount\":12,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#webpage\"},\"articleSection\":\"Advice for sellers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/category\\\/advice-for-sellers\\\/#listItem\",\"name\":\"Advice for sellers\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/category\\\/advice-for-sellers\\\/#listItem\",\"position\":2,\"name\":\"Advice for sellers\",\"item\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/category\\\/advice-for-sellers\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#listItem\",\"name\":\"Four ways to effectively sell machinery in 2023\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#listItem\",\"position\":3,\"name\":\"Four ways to effectively sell machinery in 2023\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/category\\\/advice-for-sellers\\\/#listItem\",\"name\":\"Advice for sellers\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/#organization\",\"name\":\"Ritchie Bros UK\",\"description\":\"Ritchie Bros. blog gives you insights, news, tips and more from the heavy equipment world!\",\"url\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.ritchiebros.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/10\\\/logo.png\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#organizationLogo\",\"width\":180,\"height\":33},\"image\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/author\\\/sandra\\\/#author\",\"url\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/author\\\/sandra\\\/\",\"name\":\"sandra\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffe4e6f553b98a9915f4fbd61d7602c1fbd7b90b79a3dcee33d32f88c4c7736f?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"sandra\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#webpage\",\"url\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/\",\"name\":\"Four ways to effectively sell machinery in 2023 - Ritchie Bros UK\",\"description\":\"Know what\\u2019s possible with Ritchie Bros.? This September, it gets even bigger. Super September brings high-impact global auctions that deliver real results.\",\"inLanguage\":\"en-GB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/author\\\/sandra\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/author\\\/sandra\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.ritchiebros.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/06\\\/Featuredimage-Sold.jpg\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#mainImage\",\"width\":1200,\"height\":628,\"caption\":\"sell machinery\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/four-ways-to-effectively-sell-machinery-in-2023\\\/#mainImage\"},\"datePublished\":\"2023-06-27T15:53:39+01:00\",\"dateModified\":\"2023-07-03T09:39:21+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/\",\"name\":\"Ritchie Bros UK\",\"description\":\"Ritchie Bros. blog gives you insights, news, tips and more from the heavy equipment world!\",\"inLanguage\":\"en-GB\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.ritchiebros.com\\\/uk\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Four ways to effectively sell machinery in 2023 - Ritchie Bros UK","description":"Know what\u2019s possible with Ritchie Bros.? This September, it gets even bigger. Super September brings high-impact global auctions that deliver real results.","canonical_url":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"iD3aQY02J6wXN-zkjDnVahMegNd-67XXx1tsj1t5Vw4","miscellaneous":"&lt;meta name=\"google-site-verification\" content=\"iD3aQY02J6wXN-zkjDnVahMegNd-67XXx1tsj1t5Vw4\" \/&gt;"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#blogposting","name":"Four ways to effectively sell machinery in 2023 - Ritchie Bros UK","headline":"Four ways to effectively sell machinery in 2023","author":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/author\/sandra\/#author"},"publisher":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold.jpg","width":1200,"height":628,"caption":"sell machinery"},"datePublished":"2023-06-27T15:53:39+01:00","dateModified":"2023-07-03T09:39:21+01:00","inLanguage":"en-GB","commentCount":12,"mainEntityOfPage":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#webpage"},"isPartOf":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#webpage"},"articleSection":"Advice for sellers"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blog.ritchiebros.com\/uk#listItem","position":1,"name":"Home","item":"https:\/\/blog.ritchiebros.com\/uk","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.ritchiebros.com\/uk\/category\/advice-for-sellers\/#listItem","name":"Advice for sellers"}},{"@type":"ListItem","@id":"https:\/\/blog.ritchiebros.com\/uk\/category\/advice-for-sellers\/#listItem","position":2,"name":"Advice for sellers","item":"https:\/\/blog.ritchiebros.com\/uk\/category\/advice-for-sellers\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#listItem","name":"Four ways to effectively sell machinery in 2023"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blog.ritchiebros.com\/uk#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#listItem","position":3,"name":"Four ways to effectively sell machinery in 2023","previousItem":{"@type":"ListItem","@id":"https:\/\/blog.ritchiebros.com\/uk\/category\/advice-for-sellers\/#listItem","name":"Advice for sellers"}}]},{"@type":"Organization","@id":"https:\/\/blog.ritchiebros.com\/uk\/#organization","name":"Ritchie Bros UK","description":"Ritchie Bros. blog gives you insights, news, tips and more from the heavy equipment world!","url":"https:\/\/blog.ritchiebros.com\/uk\/","logo":{"@type":"ImageObject","url":"https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2021\/10\/logo.png","@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#organizationLogo","width":180,"height":33},"image":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/blog.ritchiebros.com\/uk\/author\/sandra\/#author","url":"https:\/\/blog.ritchiebros.com\/uk\/author\/sandra\/","name":"sandra","image":{"@type":"ImageObject","@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/ffe4e6f553b98a9915f4fbd61d7602c1fbd7b90b79a3dcee33d32f88c4c7736f?s=96&d=mm&r=g","width":96,"height":96,"caption":"sandra"}},{"@type":"WebPage","@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#webpage","url":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/","name":"Four ways to effectively sell machinery in 2023 - Ritchie Bros UK","description":"Know what\u2019s possible with Ritchie Bros.? This September, it gets even bigger. Super September brings high-impact global auctions that deliver real results.","inLanguage":"en-GB","isPartOf":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/#website"},"breadcrumb":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#breadcrumblist"},"author":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/author\/sandra\/#author"},"creator":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/author\/sandra\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold.jpg","@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#mainImage","width":1200,"height":628,"caption":"sell machinery"},"primaryImageOfPage":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/#mainImage"},"datePublished":"2023-06-27T15:53:39+01:00","dateModified":"2023-07-03T09:39:21+01:00"},{"@type":"WebSite","@id":"https:\/\/blog.ritchiebros.com\/uk\/#website","url":"https:\/\/blog.ritchiebros.com\/uk\/","name":"Ritchie Bros UK","description":"Ritchie Bros. blog gives you insights, news, tips and more from the heavy equipment world!","inLanguage":"en-GB","publisher":{"@id":"https:\/\/blog.ritchiebros.com\/uk\/#organization"}}]},"og:locale":"en_GB","og:site_name":"Ritchie Bros UK - Ritchie Bros. blog gives you insights, news, tips and more from the heavy equipment world!","og:type":"article","og:title":"Four ways to effectively sell machinery in 2023 - Ritchie Bros UK","og:description":"Know what\u2019s possible with Ritchie Bros.? This September, it gets even bigger. Super September brings high-impact global auctions that deliver real results.","og:url":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/","og:image":"https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold.jpg","og:image:secure_url":"https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold.jpg","og:image:width":1200,"og:image:height":628,"article:published_time":"2023-06-27T14:53:39+00:00","article:modified_time":"2023-07-03T08:39:21+00:00","twitter:card":"summary","twitter:title":"Four ways to effectively sell machinery in 2023 - Ritchie Bros UK","twitter:description":"Know what\u2019s possible with Ritchie Bros.? This September, it gets even bigger. Super September brings high-impact global auctions that deliver real results.","twitter:image":"https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2021\/10\/logo.png"},"aioseo_meta_data":{"post_id":"1086","title":null,"description":"Know what\u2019s possible with Ritchie Bros.? This September, it gets even bigger. Super September brings high-impact global auctions that deliver real results.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2023-06-27 14:43:46","updated":"2025-08-01 08:41:56","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.ritchiebros.com\/uk\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.ritchiebros.com\/uk\/category\/advice-for-sellers\/\" title=\"Advice for sellers\">Advice for sellers<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tFour ways to effectively sell machinery in 2023\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.ritchiebros.com\/uk"},{"label":"Advice for sellers","link":"https:\/\/blog.ritchiebros.com\/uk\/category\/advice-for-sellers\/"},{"label":"Four ways to effectively sell machinery in 2023","link":"https:\/\/blog.ritchiebros.com\/uk\/four-ways-to-effectively-sell-machinery-in-2023\/"}],"featured_image_urls":{"full":["https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold.jpg",1200,628,false],"thumbnail":["https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold-150x150.jpg",150,150,true],"medium":["https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold-300x157.jpg",300,157,true],"medium_large":["https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold-768x402.jpg",768,402,true],"large":["https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold-1024x536.jpg",1024,536,true],"1536x1536":["https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold.jpg",1200,628,false],"2048x2048":["https:\/\/blog.ritchiebros.com\/wp-content\/uploads\/sites\/3\/2023\/06\/Featuredimage-Sold.jpg",1200,628,false]},"post_excerpt_stackable":"<p>As a machinery manager or business owner, you\u2019ll find yourself in situations where you need to sell machinery. Thankfully, there are plenty of options available to help you sell. In this article, we walk you through the pros and cons of each. <\/p>\n","category_list":"<a href=\"https:\/\/blog.ritchiebros.com\/uk\/category\/advice-for-sellers\/\" rel=\"category tag\">Advice for sellers<\/a>","author_info":{"name":"sandra","url":"https:\/\/blog.ritchiebros.com\/uk\/author\/sandra\/"},"comments_num":"12 comments","_links":{"self":[{"href":"https:\/\/blog.ritchiebros.com\/uk\/wp-json\/wp\/v2\/posts\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ritchiebros.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ritchiebros.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ritchiebros.com\/uk\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ritchiebros.com\/uk\/wp-json\/wp\/v2\/comments?post=1086"}],"version-history":[{"count":0,"href":"https:\/\/blog.ritchiebros.com\/uk\/wp-json\/wp\/v2\/posts\/1086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ritchiebros.com\/uk\/wp-json\/wp\/v2\/media\/1089"}],"wp:attachment":[{"href":"https:\/\/blog.ritchiebros.com\/uk\/wp-json\/wp\/v2\/media?parent=1086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ritchiebros.com\/uk\/wp-json\/wp\/v2\/categories?post=1086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ritchiebros.com\/uk\/wp-json\/wp\/v2\/tags?post=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}