5 fun things to do at Orlando 2026

The highly anticipated Ritchie Bros.’ Premier Global Auction in Orlando is set to kick off from February 16-20, marking the pinnacle of equipment auctions for the year. This year will feature an impressive lineup of over 13,000 items, including equipment, trucks, and various assets. 

We’re going to help you get ready for a remarkable onsite auction experience with a rundown of all the unique stuff happening this year at our 200+ acre facility.   

Here are 5 things to do at Orlando 2026.

1. Glimpse what’s next for Ritchie Bros.

Customers attending in person will have access to Ritchie Bros. teams throughout the week, including product specialists, customer insights leaders and the Ritchie Bros. Financial Services team.

You can chat with product team experts to provide input and learn about upcoming enhancements to the Ritchie Bros. marketplace and mobile app. You’re also invited to connect with the customer insights team to share feedback, discuss industry perspectives and help amplify the customer voice across Ritchie Bros. initiatives.

2. Show out for our social media contest

Woman in sunglasses and cap posing between rows of yellow Hyundai, CAT and Komatsu excavators at an auction yard

Show the world what you’re up to and snap a cool photo or video at our Orlando auction for a chance to win a $250 Visa Gift Card. Post your photo or video on your public Facebook, Instagram, LinkedIn or TikTok account, mention us and tag #RBORLANDO2026 from February 11-20, 2026. Find out more about how to enter the contest.

4. Be a part of first ever Creator Day

Keep your eye out for some of the industry’s cool influencers at this year’s first ever Creator Day on Feb 17. A select group of industry content creators will be on site to capture the scale, complexity, energy and moments that define the Orlando auction. The content captured during the day will extend the reach of the event beyond the auction yard, helping to immerse a broader audience across social media and digital channels in the Orlando auction experience.

4. Equipment ramping is back – for a day

Yellow wheel loaders roll past a packed Ritchie Bros. Auctioneers theater as crowds watch equipment cross the auction ramp

As a nod to the legacy of Ritchie Bros.’ past auctions, day two at Orlando (Feb 17) will include major equipment selling across the ramp, such as articulated dump trucks and wheel loaders, while day four will feature live bidding from the yard, with auctioneers calling bids from the sound truck.

Don’t miss seeing these big machines roll across the ramp in a parade of yellow iron.

5. Bid like there’s no tomorrow

There’s no better way to experience the thrill of an auction than by getting in on the action. Each day of the five-day event will feature one ring with live onsite and online bidding, with additional assets selling through Timed Auction kiosks.

If you’re planning to attend in person, we encourage you to register online in advance to streamline the check-in process onsite. See you at the auction!

See also
What BigIron Means for Ritchie Bros. Ag Sellers
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