RB Guarantee: Price certainty with room to earn more

When it comes to selling heavy equipment, trucks, or industrial assets, every seller wants the same thing: confidence in the return. But they also don’t want to miss out on additional value if the market performs better than expected. That balance—security plus opportunity—is exactly what RB Guarantee delivers. 

The RB Guarantee is a strong selling option for owners who want predictability, financial flexibility, and upside potential. Here’s a closer look at how it works and why it’s an excellent choice for many sellers. 

What is RB Guarantee? 

At its core, the RB Guarantee is a hybrid selling option that offers: 

✔ A Guaranteed minimum return 

Ritchie Bros. commits to paying you a guaranteed baseline amount for your assets. This guaranteed payment offers peace of mind—no matter how the auction performs, you get at least the minimum amount. 

✔ Upside potential after the Sale 

If your assets sell for more than the guaranteed amount, you share in the upside. This lets you benefit from strong market demand while still enjoying guaranteed protection. 

✔ Flexibility to fit your timeline 

Timing control is in your hands. Choose from over 400 sales each year to align with your selling strategy.

Read how one seller used RB Guarantee to retire with certainty.

Who is the RB Guarantee best for? 

This option is ideal for sellers whose priority is to protect a minimum value while preserving upside potential.  

Compare with other selling solutions.

4 steps: From valuation to sale and payment  

The process is designed to be simple and transparent: 

1. Assessment & Valuation 

Ritchie Bros. evaluates your equipment and market conditions to provide a guaranteed minimum return. 

2. Guarantee Agreement 

You lock in that minimum—giving you immediate financial clarity. 

4. Sale Preparation & Marketing 

Ritchie Bros. markets your assets globally, maximizing visibility and competition. 

5. Auction Day 

• If the results exceed the guarantee: you receive additional proceeds. 
• If results fall short: Ritchie Bros. covers the difference. 

The case for certainty with upside 

1. Financial certainty—before the sale happens 

Knowing the minimum you’ll receive allows for better planning, budgeting, and decision-making. Whether you’re funding your next purchase or freeing up capital, you know exactly what you can count on. 

2. Upside without risk 

If the market rallies or demand surprises to the high side, you benefit. If not, you’re still protected. 

This is especially valuable in markets where pricing can fluctuate quickly due to supply shortages, seasonal shifts, or economic factors. 

3. Shared success incentive 

Because you share in the upside, both you and Ritchie Bros. are aligned toward one goal: maximizing the final sale price. 

4. Smooth and professional selling experience 

Ritchie Bros. handles every step—from inspections to global advertising—so you can stay focused on your business. 

A smart balance of security and opportunity 

The RB Guarantee gives sellers the best of both worlds: a guaranteed minimum return and the possibility of higher earnings—without taking on the risk. 

If you’re looking for predictable returns with potential upside—and you value professional support throughout the process—the RB Guarantee may be the perfect fit. 

See also

From Winter Roads to Retirement: How R. French Transport Sold Its Fleet from Home in Arcola, SK