New Localized Search upgrades bring better online experience for both buyers and sellers

At Ritchie Bros., we’re always investing in tools that make equipment buying and selling easier, faster, and more intuitive. Our latest website update brings smarter, proximity-based search to the forefront—making your experience more personalized and efficient than ever.

Here’s a look at the new Localized Search function and how you can benefit:

Automatic Location Detection delivers smarter browsing

We now use geo-location technology to detect your location via IP address, instantly displaying equipment listings that are geographically closest to you. This helps you:

• Reduces search time by highlighting relevant local listings
• Helps buyers discover assets with lower transport costs
• Provides a seamless, intuitive first-touch experience

Search where it matters with Manual Location Selection

You can now manually enter or change your preferred location (e.g., city or province), which allows you to tailor your results to any geography—whether you’re working remotely or planning for future acquisitions. This helps you find equipment via:

• Multi-region searches from anywhere
• Supports regional project planning and forecasting
• Offers more control and flexibility to buyers

New sort and filter options help you find the right equipment faster

We’ve added a new “Closest to Me” sorting option and improved our “Best Match” algorithm to factor in proximity. A “Your Location” badge also makes it simple to confirm or update your location with one click. This helps you with:

Equipment for saleSponsored2010 Peterbilt 387 T/A Sleeper Truck TractorMorris, IL 4 daysView listing

• Prioritizing geographically relevant assets
• Delivering results faster and more intuitively
• Increasing efficiency for both new and returning users

To continue providing better service we are also planning to add in radius targeting to further enhance this feature giving you the ability to filter the results by distance in a future update.

How do I use Localized Search on rbauction.com?

Using the new feature is simple. On any search results page set your preferred location. The system will automatically detect your current area. However, you can change it if you’d like. Then use the drop down menu to change from “Best match” to “Closest to me” and see your new results.

New search features help maximize visibility for sellers

We’ve enhanced our Search function to help get your assets in front of the right buyers faster than ever. The new features include automatic location detection to surface nearby inventory for a buyer’s asset search and manual location selection giving buyer’s the ability to search for assets at a specified location. This improved experience drives stronger buyer engagement, maximizes asset visibility with the right audience, and increases marketplace competition – delivering the best possible value for your assets.

If you are looking to take advantage of this increase search functionality as a seller please contact us.

See also

More Ways to Buy: Introducing Buy Now and Make Offer on Ritchie Bros.