Orlando 2026 wraps with over $265M sold in industry’s largest auction

Ritchie Bros. sold more than 14,500 equipment items, trucks and vehicles to generate more than US$265+ million in gross transaction value (GTV) during its premier global auction in Orlando, signaling a strong start to 2026 equipment market. 

The five-day auction on Feb. 16-20 drew more than 19,500 participants from 80+ countries across construction, transportation, agriculture and energy sectors. Approximately 86% of assets sold to U.S. buyers, including 39% purchased by Floridians, with the remaining 14% purchased by international buyers as far away as Vietnam, Saudi Arabia and Australia.

Orlando highlights strong buyer demand early in the year

With assets sold through live onsite bidding, online participation and Timed Auction formats, Orlando reflected broad global demand early in the year. Cross-border participation and category depth provided a clear snapshot of pricing and buyer appetite as the 2026 market gains momentum. The auction also showcased the broader capabilities of the Ritchie Bros. marketplace, with financing, shipping and other services available to help customers transact with confidence.

“Orlando continues to deliver scale and visibility that no other event in our industry can match,” said Jake Lawson, President and Head of Ritchie Bros. North America Sales. “With more than 14,500 assets sold and participation from buyers onsite and online, the auction offers an early indicator of equipment demand and pricing trends.”

Ramping makes one-day return in Orlando 

The event also featured one-day returns of two hallmarks from past Orlando auctions. On day two, major equipment crossed the ramp for live bidding, marking a single-day revival of a format not seen in Orlando since 2019.

Then on day four, auctioneers called bids from the sound truck for one day only, bringing a familiar tradition back to the yard. Both moments added energy to the week while reinforcing how Orlando blends long-standing auction heritage with a global digital marketplace.

Influencers show up for first ever Creator Day

Some of the industry’s cool influencers turned up in Orlando at this year’s first ever Creator Day. A select group of industry content creators were on site to capture the scale, complexity, energy and moments that define the Orlando auction.

“We appreciate the customers who participated onsite and online, along with the creators who helped extend visibility beyond the yard,” Lawson said. “Their engagement reflects the confidence the industry places in our marketplace and in Orlando as a key moment on the equipment calendar.”

Social media contest

Attendees showed the world their spirit by snapping photos and videos at our Orlando auction for a chance to win a $250 Visa Gift Card. Search #RBORLANDO2026 on Facebook, Instagram, LinkedIn or TikTok to see some of the great shots from the contest. And don’t forget to follow Ritchie Bros. if you’re not already. You can find our channel links at the top right of the page.

For more information about upcoming Ritchie Bros. auctions, visit rbauction.com. If you’re interest in selling, get started by contacting us with the button below.

See also

What BigIron Means for Ritchie Bros. Ag Sellers