Make This September One to Remember

If you’ve sold with Ritchie Bros. before, you already know what’s possible when the right equipment meets the right buyers. This September, the opportunity gets even bigger. Super September is back with a high-powered month of global auction activity designed to deliver results. With major events across Europe, the Middle East, and Australia, plus 24/7 selling via Marketplace-E, it’s the perfect time to bring your equipment to market.

Whether you’re managing a fleet, moving underutilized assets, or preparing for the season ahead, this is your chance to reach more buyers than ever.

More Buyers & Bigger Demand

In the first half of 2025, Ritchie Bros. has seen a 21% increase in buyers and a 19% rise in bidder registrations across EMEA and APAC. Buyer activity continues to accelerate, especially in high-demand markets like Australia, Spain, France, Italy, and Germany.

Construction sellers are seeing strong results with equipment such as mini excavators, boom lifts, crawler excavators, wheel loaders, and articulated dump trucks. Transport-related gear like truck tractors, dump trailers, pickups, and SUVs are also moving fast.

Ag Sellers: Your Moment Is Now

If you’re in the agriculture business, momentum is on your side. Ritchie Bros. recorded its highest international demand for ag equipment in five years — with a 31% year-over-year increase in buyers and a 27% rise in bidders. Nearly 3,000 agricultural lots have already sold in the first half of 2025. 

Our Meppen site in Germany continues to lead the way, hosting large-scale ag auctions with over 1,000 items sold, including brands like John Deere, New Holland, Fendt, Massey Ferguson, and Deutz-Fahr. If you’ve got tractors, balers, sprayers, or combines, there’s a global buyer out there ready to bid.

Looking to sell your farming machinery?

Selling Solutions to Meet Your Strategy

You know your equipment. We know how to sell it. Super September gives you the flexibility to choose the best path — whether that’s the speed and certainty of unreserved auctions or the control and transparency of Marketplace-E.

Both options are backed by Ritchie Bros.’ international buyer network and trusted support. Most sellers see proceeds within 21 days, with additional services like marketing and logistics available to you.

Hear It from the Sellers Themselves

Fleet managers and equipment dealers across industries continue to trust Ritchie Bros. to get the job done.

Huw Richards, Group COO at Walters Group, shared, “Ritchie Bros. offered us various platforms and routes to customers, not just a single auction. They created a strategy that matched our needs perfectly.”

Samuel Mercer, CEO at Plantforce, added, “When choosing a partner, we wanted a team that was knowledgeable and easy to work with. That’s exactly what we’ve found.”

And Thierry Le Garff, owner of French-based ETA Le Garff, said it best: “No need to move the machines — we sold everything on-site, all at once. It was fast, clear, and the support was excellent.”

Think BIG this September

This is not just another auction month. It’s a concentrated opportunity to sell faster, smarter, and with better results.

With multiple high-volume auctions, global buyer momentum, and a flexible selling experience tailored to your needs, Super September helps you maximize value while minimizing effort.

Ready to sell your heavy equipment? We’re here to support you!

Mark Your Calendar: Here’s What’s Ahead:

• United Kingdom & Ireland – August 13–14
• Australia Unreserved Auction – August 20–21
• IronPlanet Japan National Auction – September 4
• Australia National Agricultural Auction – September 10
• Benelux – September 16–17
• Ocana, Spain – September 17–18
• Meppen, Germany – September 18–19
• Dubai, UAE – September 22–23
• France – September 23–25
• United Kingdom & Ireland – September 24–25
• IronPlanet New Zealand National Auction – September 25
• Caorso, Italy – October 2–3
• Marketplace-E – Ongoing, 24/7

Ready to move your equipment? Complete this short form  to connect with our team and learn how you can take advantage of Super September.

See also

Finishing strong: why your equipment fleet deserves a year-end look